New global brand identity for Porsche Experience
Driven by Dreams. That’s Porsche, since ever. Turning dreams into reality is at the core. It’s a brand for success, for sports car fans and for those who strive for more. With exclusive driving and travel formats Porsche Experience makes the fascination come to life. You can hit the road, ice or sand. During the bitter cold or blazing heat. Across all continents. But what was missing? A consistent brand image with a compelling narrative, framing the coveted brand experiences – buckle up and hold on.
“Make it yours.” is a belief and a call-to-action to all who love and seek the extraordinary and do things their way. The Porsche Experience offers event formats that are just as diverse as the participants. And we add the premium brand DNA to it: from communications, strategy, corporate design and brand identity to the implementation and production management. Ice, Travel or Track Experience? Go out and make it yours!
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15.976 km
of production trips
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216
driving events per year
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1 narrative
Make it Yours.
Creative Direction: Wolfgang Benz
Strategy & Concept: Stefanie Herrmann, Dennie Pfau
Senior Art Direction: Andreas Drosdz, Felicitas Döring
Project Management: Regina Levenhagen, Ines Harer, Katrin Schawohl
DTP & Print Production: Elena Castelli
Web-Relaunch: IBM iX, Paul Krauss, Michael Adolph
Copywriting: Patrick Michel, Teja Fischer
Photo & Videoproduction: g‑kx mediaHOUSE, 888productions/Studio Kuro, Roser Brothers, Black Pearl Film, Kontrastfilm
Tour Operator: Sporttotal Event GmbH & AVANTGARDE Experiences GmbH