ReDia® Relaunch – Making Health More Accessible with Creativity

ReDia®’s comeback was no easy task: A re-entry into a market flooded with information, skepticism, and doubt around dietary supplements. The challenge? Launching an innovative product designed to reduce post-meal blood sugar spikes — and making people care.

ReDia® by Wörwag Pharma is a premium supplement based on a patented fiber complex that helps curb blood sugar spikes after meals.* But fiber as a blood sugar solution? That connection wasn’t clear to most — and needed smart, sensitive communication.

* HPMC intake during meals helps lower post-meal blood sugar spikes.

From Product Feature to Purpose

It was obvious: Functional messaging wouldn’t cut it. ReDia® needed more. A strong idea, a shared mission. “Ahead of the sugar curve” became our main theme – a phrase with meaning on various levels. A personal goal to stay one step ahead of the sugar curve. A mindset that shows empowered health choices without guilt or gimmicks. A reminder to take ReDia® before your meal. We positioned ReDia® as a modern health ally for people who want to take control — without falling into diet culture traps or medical overload.

Creation Reinvented

We ditched the usual health clichés and created a unique visual world: Friendly, AI-generated Food Characters represent carb-rich meals — the usual suspects behind blood sugar spikes. They give the science a face. Make it relatable. Ground it in everyday life.

Real Life, Real Impact

The Food Characters live in everyday scenes — at breakfast, on the go, in the office. Through these relatable moments, we deliver a clear message: You’re in charge. You can stay ahead of the sugar curve. Anytime. Anywhere. Backed by this narrative, the campaign stands out — bold, motivating, human. It’s ReDia®’s story in one line: Take back control. Act early. Stay ahead of the sugar curve. By uniting strategy, creativity, and content we were able reach the audience where it matters the most: in everyday life.

With MDCT, everything just clicked. Brilliant creative, structured execution, and the smart use of AI made this relaunch feel effortless. The ‘Ahead of the sugar curve’ campaign was perfectly timed and beautifully executed.

Ottilie Krug, Head of Marketing DACH, Wörwag Pharma

What impressed me most? The range of ideas, the speed, and the absolute professionalism. Your passion is contagious. And yes – we even had fun during crunch time.

Theresa Thalmann, Brand Manager