Communications campaign for ABTEI
Liquid Magnesium is the first dietary supplement that allows the direct intake of magnesium in liquid form and is available in drugstores. Such were the facts we needed to distill into a succinct message for a range of target groups.
The theme of ‘keep moving’ was subsequently adopted in four spots; three of these appealed to their respective target groups, while the fourth aimed at all groups simultaneously. The advertisements were played out on TV and in print media, while 3D posts continued to be placed on the ABTEI social media channels of Facebook and Instagram (paid media).