To this end, we organised a content-rich and informative vegan cooking workshop for influencers. The common theme of the event was the battle against throwaway culture and food waste, along with the issue of recycling. For this reason, even the decorations (apples, beer, herbs) were edible and available for the workshop. Cooking was not the only thing on the menu: guests formed small groups to develop questions and answers on how the company planned to combat the disposable culture. Output was presented and debated, and after the delicious food, of course there was washing up to be done!
The event was trailed by an influencer campaign which actively urged users to join the fight against the throwaway culture: a ‘reporter’ took charge of Ecover’s Instagram channel on the day of the event, and reported live. Two theme ambassadors were also drafted in to announce the event, produce reports and challenge followers to examine their own throwaway tendencies.