Welcome to the Porsche E‑School – where electric power converts to enthusiasm

This is not school as you know it. This is where Porsche E‑Performance meets real roads, real racetracks, and real adrenaline. It’s where you don’t just learn. You live what electric driving means. Staged on Europe’s most iconic race tracks like Spa-Francor­champs, Red Bull Ring or Barcelona-Catalunya – the E‑School puts you behind the wheel, where belief turns into experience and adrenaline leads the way. 

As the creative agency, we shaped the E‑School from the ground up – giving the experience a clear identity and a bold visual voice. From logo and design language to campus, vehicles, digital and event materials, adver­tising assets, and customer giveaways. One idea, one system, one seamless experience across every touchpoint.

The Campus. Back to school. Driven by the future.

The E‑School Campus is the heart of the experience. Designed like a modern schoo­lyard, it combines branded spaces, inter­active formats, and a clear visual system to bring the electric perfor­mance to life. Approachable. Engaging. Unmist­akably Porsche.

The Classes. Explore E‑Performance.

Physics. Math. Sports – reimagined the Porsche way. Gamified lessons, augmented reality appli­ca­tions and quick-fire quizzes turn theory into touchable tech. Then it’s time to apply what you’ve learned in driving sessions, including road tours, racetrack driving, and high-speed taxi rides that bring E‑Performance fully to life.

The Kiosk. Recharge and refresh.

The social core of the campus. A place to pause, share stories and impres­sions, and recharge – with music, coffee, and a relaxed atmosphere that keeps the experience flowing between sessions.

From vision to ignition. Our creative drive behind the E‑School.

Teamwork makes the dream work.

Concept: Dennie Pfau
Copywriting: Jessica Schweinoch
Art Direction: Andreas Drosdz, Mao Wang, Maximilian Coupe
Final Artwork: Lisa Miller
Project Management: Ines Harer
Photo­graphy: DNA Photographers