FLOOR 21 – a unique digital showroom concept for Luisa Cerano
A collection presentation thrilling like a tv show, as modern as a fashion show from New York, as informative as a conversation in the showroom, as interactive as an online shop. The next step in digitalised selling, spurred on, naturally, by the coronavirus crisis. Those were Luisa Cerano’s requirements. The conditions: 4 weeks’ time, 3,000+ traders, 250+ pieces, 100% digital. Our response: We have an idea – in fact, we have loads of ideas!
A massive challenge, a tight deadline. We organise the collection presentation like a major online launch but in a fraction of the usual time. A user interface that enables high-end presentation, supports audiovisual features and allows for interactive user navigation. One-to-one, one-to-many – anything goes.
Watch the collection presentation from a front row seat via live stream, get an in-depth feel for the products with individual looks, and open a direct dialogue with the designer. A digitalised get-together. Worldwide and anytime, with personalised access via password.
To the point, agile and efficient.
Idea, concept and execution: WERBEWELT. Content production: BSS Bietigheim, Momenti Media, tm Studios