#MASTWALK – Viral social media campaign for HUGO BOSS
“Succeed, no matter where you are going!” This guiding principle pretty much sums up the dream of HUGO BOSS. A corresponding boundary-free campaign aimed to raise awareness of sponsoring in the sport of sailing while placing the brand centre stage.
In a promotional stunt that really got attention, British skipper Alex Thomson ran up the mast of a sailing boat travelling at full speed before diving from the highest point (12 metres) into the waters of Cadiz – an eye-catching stunt in its own right, but Thomson took the leap wearing a bespoke BOSS suit, making it the very height of coolness. As the must-see clip went viral, the attention was firmly on the stylish skipper. PR and digital took up the story straight away, organically diverting traffic to the web shop.
organic Video Views
Sales increase in the web shop
sold out collection