#GOBACKPACK CAMP 2019 SWEDEN – A social media and influencer campaign for JACK WOLFSKIN
Following the success of last year’s ‘Pay with your story’ campaign, it was time for the enabler establishment phase to target the young community. A come-together event sought to bring together all outdoor enthusiasts and take the authentic Jack Wolfskin movement to the next level while drawing brand and user closer.
A Jack Wolfskin homebase on a rented skerry island with ample space for all manner of outdoor activities: welcome to #GOBACKPACK CAMP SWEDEN 2019. Teasers and announcements featured on Facebook and Instagram, with live reporting and recaps on downstream channels. Supported by influencers, experienced and recounted by participants, celebrated by all!
When island dreams come true: three flawless summer days in Sweden…
Facts
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~ 130 million
Impressions
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7.5 million
Video Views
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30.000
Applications
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90
Participants on site
