Time for Health. Abtei’s new purpose.
All the signs are looking good for Abtei: Most Trusted Brand 2022, Brand of the Century, 92% brand recognition amongst adult Germans. In times of huge uncertainty, health has acquired fundamental value. And the market has grown accordingly: over 200 competitors are battling every day for people’s trust. Strong brands and remarkable thinking are what’s needed now. Abtei’s dream is of a new narrative that focuses on this venerable brand’s powerful essence, and strengthens the trust of all generations over the long term.