Welcome to the “Palazzo dei limoni”. This is where stylish living culture “Made in Germany” comes together with Italian lightness. A meeting place for inspiring conversation and ideas around living, dining and bedrooms. To create a striking aesthetic, we pick up on the key elements: a palazzo arch as a traditional grid, coupled with the citrus fruit for fresh, zingy symbolism. This provides the simple frame for a wide range of measures such as the campaign visual, show invitation, digital content formats or on-the-spot surprises.